Advertising
How Native Ads Are Labeled [CHART]
The most commonly used term among ads tracked by the company was Sponsor or Sponsored, with 54% representation.
Read MoreShare Of Social Ad Revenue By Company [CHART]
Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot.
Read MoreSocial Networks For Advertising [CHART]
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Read MoreOnline Tactics That Drive Customer Acquisition vs Retention [TABLE]
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
Read MoreWhy People Don't Watch News Videos [CHART]
The biggest reason why people did not watch news videos was fundamental to the nature of the medium: It’s just not as quick or convenient as reading.
Read MoreMarketers' Ability To Measure ROI By Online Channel [CHART]
![Marketers' Ability To Measure ROI By Online Channel [CHART]](https://e-strategy.com/wp-content/uploads/2016/09/Marketers-Ability-To-Measure-ROI-By-Online-Channel.png)
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Read MoreHow People Find News About Presidential Candidates [CHART]
Much of the referral traffic to news articles about US presidential candidates is internal.
Read MoreUS Podcast Advertising Spending, 2014-2020 [CHART]
According to Bridge Ratings, US podcast ad spending will reach $167 million in 2016.
Read MoreMarketers' Familiarity With Dark Traffic [CHART]
Sometimes publishers realize they won’t fulfill an audience requirement and resort to purchasing traffic from third parties, also known as dark traffic.
Read MorePublic Relations Transformation [INFOGRAPHIC]
This infographic from MediaMiser highlights what the future of public relations will look like as technology transforms the industry.
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