Advertising
2012: An App Election? [INFOGRAPHIC]
This infographic breaks down how the U.S. has used mobile apps, in both sending and consuming information, during the 2012 election season so far.
Read MoreTablet Share Of US Paid Search Ad Spending, Q1-Q3 2012 [CHART]
Mobile search advertising budgets continued to grow in Q3, although at a slower rate than in previous quarters.
Read MoreUS Magazine Ad Spending By Segment, 2010-2016 [CHART]
Magazine print ad revenues will drop marginally to $15.10 billion in 2016 from $15.19 billion in 2012.
Read MoreUS Newspaper Ad Revenues By Segment, 2010-2016 [CHART]
US newspaper print ad revenues are expected to drop significantly in the coming years, slipping to $16.4 billion in 2016 from $19.14 billion in 2012.
Read MoreFacebook Advertising By Gender, September 2012 [CHART]
53% of Facebook ad dollars are spent targeting men, compared to 47% targeting women.
Read MorePre-Shopping Media By Reach, September 2012 [CHART]
AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM.
Read MoreReaching Affluents Through Traditional Media [TABLE]
Although affluent Americans are spending more time online and adopting mobile devices at a greater rate, traditional media channels still have great reach among these estimated 59 million US adults living in households with at least $100,000 in annual household income .
Read MoreTop Category Spenders On Video Ads In Q2 2012 [CHART]
The CPG category was the leading online video ad spender on the YuMe network in Q2 2012.
Read MoreReasons To combine Contextual & Audience Targeting, September 2012 [CHART]
94% of display media buying respondents currently combine contextual and audience targeting.
Read MoreOnline Video Ad Views, January-August 2012 [CHART]
Americans viewed 9.5 billion online video ads in August.
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