Advertising
SMB Changes In Mobile Media Spending, September 2012 [CHART]
72% of SMBs planned to increase or maintain mobile spending over the next 12 months.
Read MoreAmerican Social Network Ad Clickers, October 2012 [CHART]
Some 31% of online Americans aged 18-64 report having clicked on an ad they saw on a social network.
Read MoreMobile Ad Spending Growth By Vertical, Q2 2012 [CHART]
In Q2 2012, 5 verticals experienced triple-digit growth in year-over-year spending on the Millennial Media mobile network.
Read MoreFacebook Page Post Ad Checklist [INFOGRAPHIC]
This infographic helps you create Page posts that translate well into Page post ads and is a checklist for creating sponsored Page posts.
Read MoreUS Ad Spending Share By Media, 2010-2016 [CHART]
US total media ad spending will experience a bump in growth this year, rising 4.9% over 2011, largely due to the Olympics and the national election cycle.
Read MoreMobile Rich Media Engagement Rates, Q2 2012 [CHART]
Mobile rich media ads saw an average engagement rate of 12.8% in Q2 2012.
Read MoreUS Digital Ad Spending, 2010-2016 [CHART]
eMarketer has lowered the projected rate of increase for US digital ad spending slightly from its earlier forecast of 17.7% in 2012.
Read MoreDigital Influences On Branding Among Millennial Shoppers, Q2 2012 [CHART]
Millennial shoppers were more than three times as likely as the overall panel to be influenced by blogs and social sites.
Read MoreWhere Consumers & Brands Collaborate, October 2012 [CHART]
As social media becomes increasingly used for customer engagement, social media users from around the world report a willingness to collaborate with companies they like in a variety of areas.
Read MoreShare Of Global Ad Spending By Medium, 2010-2014 [TABLE]
TV will keep its leading share of global advertising spend this year and through 2014, although online ad spend will grow at the expense of other major media forms.
Read More