Advertising Archives - Page 169 of 211

Facebook Ad Spending By Mobile Devices, January 2013 [CHART]

Mobile devices (phones and tablets) now account for 20.3% of overall Facebook ad spending.

North America already has an edge on other world regions, and will widen that gap considerably by 2016.

The fastest growth in 2012 came from North America, especially the US, where mobile search and display ad spending was up 220%.

Mobile ad spending around the world more than doubled last year, eMarketer estimates.

The most-liked TV ads in 2012 relied on audience-appropriate humor, an ownable creative concept and a relatable, emotional appeal.

Just 3% of Americans believe that claims made in ads are very accurate, with far more (19%) believing them to be very exaggerated.

2012 television brand advertising was marked by creative strategies that stressed innovation while embracing cause and humor.

B2B marketers said their No. 1 challenge was lack of budget.

The ten most popular posts this year at e-Strategy Trends, based on the number of page views.

Organic search is the top source for generating website traffic. But, much like actual lead generation, volume alone doesn’t offer much value.