Advertising
Global Facebook Ad Revenues By Segment, 2012-2018 [CHART]
Research firm Cowen and Company estimated in January that this year, Facebook’s total worldwide ad revenues would reach $6 billion, with $1.7 billion coming from mobile.
Read MoreGlobal Facebook Advertising CPC Rates By Device, December 2012 [CHART]
Cost-per-click on mobile ads was $1.38 vs. 81 cents on desktop, according to Kenshoo Social.
Read MoreGlobal Facebook Ad Spending By Device & OS, December 2012 [CHART]
Breaking down how that mobile spending was distributed by device, the company found, unsurprisingly, that on smartphones, Android received the bulk of Facebook ad spend, at 71%, while on tablets, nearly all Facebook mobile advertising revenues went to iOS devices.
Read MoreGlobal Facebook Ad Spending By Device, December 2012 [CHART]
Already, in December 2012, one in five advertiser dollars on Facebook went to mobile.
Read MoreGlobal Ad Spending Growth, 2011 vs 2012 [CHART]
Global ad spending grew by 4.3% year-over-year in Q3 2012, picking up steam after a 2.7% gain in the first half of the year.
Read MoreSearch Engine Advertising Market In The US, UK & France, September 2012 [TABLE]
According to a study released by AdGooroo that examined the US paid search market in September 2012, a fractional 1.1% of advertisers generated 80% of clicks on Google.
Read MoreMobile Rich Media Ad Pricing, Q4 2012 [CHART]
Rich media ad units on its real-time bidding exchange received higher eCPMs throughout the quarter, but did not always get correspondingly higher click-through rates.
Read MoreOnline Video Advertising Views, 2012 [CHART]
Americans watched 11.3 billion video ads in December, setting a new peak, and a sharp 10% rise from November’s 10.3 billion.
Read MoreSMB Local Advertising Spending By Medium, 2012 vs 2013 [CHART]
SMBs will devote 26.6% of their local ad budgets to newspapers (18.6%) and other print media (8%) this year.
Read MoreTablet vs. Smart Phone Impressions, December 23-27, 2012 [CHART]
Recent research from Flurry has revealed the flood of tablet activations on Christmas Day, and new data from Millennial Media supports the idea that tablets were a preferred gift item this past holiday season.
Read More