Advertising
Beyond Social Media: Super Bowl XLVII Ads & Blackout Tweets [PODCAST]
This week’s highlights include the good and the bad of the Super Bowl ads, who took advantage of the blackout and how, a human conversation between two brands, and much more.
Read MoreFacebook's 20% Text Rule [INFOGRAPHIC]
An infographic that illustrates Facebook 20% text on images rule.
Read MoreHousehold Shopping Inspiration Sources, February 2013 [CHART]
66.9% of American consumers say they get ideas for their shopping trips from circulars and flyers.
Read MoreTop-Rated Media Brands Of 2012 [TABLE]
Google is the best partner for advertising companies, ousting ABC, last year’s winner, according to a survey of thousands of top-tier advertising (marketing and agency) professionals.
Read MoreGlobal Real-Time Bidding Media Inventory Growth, Q1-Q4 2012 [CHART]
Global real-time bidded (RTB) media inventory grew by 61% year-over-year in Q4 2012.
Read MoreMobile OS Market Share, Q3 2012 [CHART]
64% of mobile game impressions came from devices running the Android OS in Q3, while 30% came from iOS.
Read MoreSocial Media Advertising Objectives, January 2013 [CHART]
45% of advertisers said their primary purpose was branding-related, compared to just 14% who said their primary goal was direct-response related.
Read MoreTop Ten Telecasts Of 2012 [TABLE]
The four Super Bowl televised broadcasts—the game itself, the pre-kick show, kick-off show and post-kick show—were the top four single-telecast programs last year.
Read MoreAttitudes Toward Super Bowl Commercials By Gender, January 2013 [TABLE]
More than three-quarters of consumers viewed the commercials as entertainment, up from 73% last year—however, only 10.5% said they were actually influenced to buy as a result of the spots.
Read MoreSearch Advertising Revenue For Top Four Search Engines, 2010-2014 [CHART]
Advertising revenue—particularly search advertising—remains Google’s bread and butter.
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