Advertising
Promoted Tweet Campaign Results, March 2013 [TABLE]
Users exposed to a Promoted Tweet impression had an average 22% higher message association than those not exposed to Promoted Tweets.
Read MoreSources That Influence Vacation Choice For US Cruise vs. Non-Cruise Travelers, April 2011 [TABLE]
While many cruisers turn to travel agents to book, only 11% considered agent recommendations as a purchase influence.
Read MoreTop Channels Companies Are Integrating With Email Marketing, December 2012 [TABLE]
Three-quarters of companies worldwide said their web and email efforts were integrated; more than half had integrated social and email.
Read MoreAd/PR Agency Selection Criteria, March 2013 [CHART]
Marketers rank strategic insights as their most important criterion when reviewing new agencies.
Read MoreMarketers' Priorities, 2012 & 2013 [TABLE]
For 2013, the number of marketers listing content marketing as their top priority nearly doubled, to 34.8%.
Read MoreAdvertising Click-Through Rate Benchmarks, March 2013 [CHART]
Social and mobile gaming ads generate an average click-through rate (CTR) of 3%.
Read MoreTV & Online Video Budget Reallocation, February 2013 [TABLE]
15% reallocation of TV-only budgets resulted in a 4.2% increase in reach at an 11% lower CPM.
Read MoreFacebook Advertising Adoption & Budgets, February 2013 [CHART]
Roughly 6 in 10 marketers and media executives who use Facebook as a marketing tactic also buy ads on the social networking site, a moderate increase from 55% who reported doing so 7 months earlier.
Read MoreTen Most Popular e-Strategy Trends Posts For February [LIST]
These are the ten most popular marketing statistics posts at e-Strategy Trends for the month of February 2013.
Read MoreTop Customer Touchpoints For Local Engagement, February 2013 [TABLE]
Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.
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