Advertising
TV Media Ad Spending In 2012 [TABLE]
The major agency holding companies spent 62.4% of their advertising dollars on TV in 2012.
Read MoreAd Spending Outlook, March 2013 [CHART]
64% of advertisers will increase their mobile ad spending over the next 12 months.
Read MoreAdvertising Brand Lift By Audience Targeting Type, March 2013 [CHART]
Close to 95% of national advertiser campaigns now use some form of location targeting in mobile.
Read MoreClient Demand For Rich Media Advertising, March 2013 [CHART]
51% of ad agencies report a rise in client demand for dynamic rich media ads, and another 20% expect increased interest this year.
Read MoreSearch Engine Marketing Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex search engine marketing landscape.
Read MoreDisplay Advertising Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex display advertising landscape.
Read MoreSenior Marketers’ Top Concern, March 2013 [CHART]
Senior marketers believe that their efforts are under more scrutiny these days, and consistent with that perception, count accountability as their top concern this year.
Read MoreChanges In Small Businesses Social Media Marketing Spending In 2013 [CHART]
Nearly three out of five small businesses said they will spend more on social advertising, promoted postings and sponsored tweets.
Read MoreChanges In Small Business Online & Mobile Marketing Spending In 2013 [CHART]
Nearly 70% of small businesses said they had a website, which they primarily used to inform customers about products and services.
Read MoreTop B2B Online Marketing Activities, March 2013 [CHART]
Email (64%) is B2B marketers’ most important digital marketing activity.
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