Advertising
Change In Digital & Traditional Ad Spending According to B2C & B2B Marketers By Sector, February 2013 [CHART]
The increase in digital ad spending was projected to be most dramatic in the business-to-consumer (B2C) product category, which was expected to se a 14.6% bump over the 12 months following February 2013.
Read MoreChange In Traditional Ad Spending, August 2011-February 2013 [CHART]
The shift from traditional media ad spending to digital continues unabated.
Read MoreSocial Media Marketing Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex social media marketing landscape.
Read MoreAmerican Marketers' Use Of Facebook Exchange, January 2013 [CHART]
Only 12.8% of US marketers reported using the Facebook Exchange retargeting platform.
Read MoreFacebook vs. Non-Facebook Retargeting Advertising Clicks, H2 2012 [CHART]
As of December, Facebook garnered 45% of total retargeted clicks.
Read MoreFacebook vs. Non-Facebook Retargeting Impressions, H2 2012 [CHART]
Facebook is taking a substantial percentage of retargeted impressions, suggesting that brands are increasingly moving their retargeting campaigns onto the social site.
Read MoreUS Ad Spending Changes, Q4 2011 vs Q4 2012 [CHART]
US ad spending increased by 2% year-over-year in Q4 2012, and by 3% for the full year to reach $139.5 billion.
Read MoreMobile Advertising Post-Click Behavior, 2012 [CHART]
16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.
Read MoreMobile Marketing Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex mobile marketing landscape.
Read MoreVideo Marketing Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex video marketing landscape.
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