Advertising Archives - Page 155 of 211

Local Media Ad Market, 2012-2017 [CHART]

The local media advertising market will expand at a 2.3% compound annual growth rate (CAGR) through 2017 to reach $148.8 billion, from $132.5 billion last year.

Weekly Ads Drive Retailer Website Traffic: Walmart vs. Target [CHART]

On the release of the weekly ad, traffic spikes for Walmart and Target.

Online Marketing Success Factors [CHART]

Design, development and maintenance of the corporate website was cited by 45% of respondents as contributing to marketing success.

Consumer Reactions To Multi-Screen Advertising, March 2013 [CHART]

Almost three-quarters of multi-screen consumers across 5 major markets agree that advertising can be helpful in telling them about new products or brands that might interest them.

Strategic Media Buying Landscape [INFOGRAPHIC]

This infographic from LUMA Partners illustrates today’s complex strategic media buying landscape.

Digital Marketing Budget Mix In 2012 [CHART]

Marketers from companies with more than $500 million in annual revenue are devoting the largest portion of their digital marketing budgets to digital or online advertising (12.5%) and content creation and management (11.6%).

eCommerce Landscape [INFOGRAPHIC]

This infographic from LUMA Partners illustrates today’s complex eCommerce landscape.

Top 10 Advertising Sectors In 2012 [CHART]

At roughly $16.3 billion – up 3% from $15.9 billion in 2011 – the retail sector accounted for more than 11% of total US ad spend (excluding FSI/PSA).

Effectiveness Of Small Business Technology Tools, March 2013 [CHART]

96% of small business owners say that technology is extremely (72%) or somewhat (24%) important to them in marketing their organization.

Marketing Spending As A Percent Of B2B & B2C Company Revenues By Sector, February 2012-February 2013 [CHART]

The B2C products category was expected to command the greatest amount of marketing spending (9.4%) as a share of company revenues in February 2013.