Advertising
Travel Industry’s Marketing Influence By Demographic, May 2013 [CHART]
Roughly 8 in 10 Americans pay attention to travel marketing and advertising.
Read MoreGlobal Share of Mobile Real-Time Bidding Ad Views By OS, Q1 2013 [CHART]
In-app advertising accounted for the bulk of mobile RTB ads, at 93% of ads viewed. Browsers accounted for the remaining 7%.
Read MoreGlobal Share of Mobile Real-Time Bidding Ad Views By Device, Q1 2013 [CHART]
In Q1 2013 that tablets accounted for 46% of mobile RTB ads viewed worldwide, compared with 54% viewed on smart phones.
Read MoreChannel Effectiveness For Generating Sales Leads, April 2013 [CHART]
Respondents ranked inbound phone calls highest, with a rating average of 3.4 on an 8-point scale (where 1 represents the highest potential).
Read MoreGlobal Ad Spending Growth By Sector, 2012 [CHART]
Global ad spending grew by 3.2% last year, but some sectors fared better than others.
Read MoreGlobal Media Ad Spending Share By Region, 2011-2017 [TABLE]
Western Europe accounts for the third-largest share of ad spending in the world and is far ahead of fourth-place Latin America by this metric.
Read MoreGlobal Media Ad Spending By Region, 2011-2017 [TABLE]
Growth was solid in 2012, at 5.4%, up from just 3.8% growth in 2011.
Read MoreChannel Roles In Online Purchase Path, April 2013 [CHART]
47% of revenue tracked from US accounts comes from purchases made in more than one day.
Read MoreGlobal Ad Spending By Medium, 2012 vs 2015 [CHART]
By 2015, the internet should account for 23.4% of global ad spending, details Zenith Optimedia in a new forecast.
Read MoreTime Delay For Sharing Online Branded Videos, 2012 [TABLE]
10% of total shares occurred on the second day after debut, the apparent high point for video ad sharing.
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