Advertising
Effect Of Mobile & Tablet Advertising On Branding, 2013 [CHART]
In 2013, mobile and tablet advertising got strong results across brand health metrics, raising ad awareness, purchase intent and brand favorability.
Read MoreUS Mobile Marketing Spending By Type, 2010-2015 [TABLE]
This year spending on mobile marketing will reach $10.46 billion. By 2015, spending on the channel will approach $20 billion.
Read MoreAmerican Mobile Marketing Spending, 2010-2015 [CHART]
The mobile marketing ecosystem is demonstrating rapid growth, with $6.7 billion spent by client-side marketers and retailers in 2012.
Read MoreTop Ways Small Businesses Use Mobile, March 2013 [CHART]
More than seven in 10 small businesses had used mobile technology for social media and email marketing.
Read MoreInteractive Online Video Advertising Effect On Branding, Q2 2012 [CHART]
A Q2 2012 study from Millward Brown, Dynamic Logic and YuMe found that in most cases, interactive ads delivered greater brand metric results.
Read MoreUS Online Video Advertising CPM, 2010-2017 [TABLE]
CPM for midtier sites and placements in 2013 will be approximately $25 and reach nearly $33 for premium destinations.
Read MoreUS Online Video Ad Spending, 2011-2017 [CHART]
US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.
Read MoreBeyond Social Media: Charles Ramsey Autotuned; Amy's Belligerent Bakers & Citizen Drone [PODCAST]
This week: Charles Ramsey autotuned; Amy’s belligerent bakers; citizen drones, Red Robin burgers, and Mall of America’s Vines.
Read MoreTop 10 Advertisers On Hispanic Websites, Q1 2013 [TABLE]
Procter & Gamble (P&G) and Toyota were by far the leading advertisers on Hispanic websites, neck and neck with 6.78% and 6.74% share of ad occurrences, respectively.
Read MoreB2B Publishers Revenue Sources In 2012 [CHART]
B2B publishers, especially larger publishers with more than $5M in annual revenues, continue to have difficulty diversifying their revenue sources away from print advertising.
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