Advertising
Online Pharmaceutical Marketing Effectiveness, June 2013 [CHART]
Prospects who visited a branded pharmaceutical site demonstrated a 14.8-point lift in aided awareness and an 8.8-point lift in unaided awareness.
Read MoreGlobal Ad Spending Forecast By Medium, 2012 vs 2013 [TABLE]
Warc believes that global expenditures will now increase by 3.4% as opposed to an initial assessment of 4% growth made in January.
Read MoreBeyond Social Media Podcast: Golden Corral Dumpster Video; Citizen Journalism & The San Francisco Plane Crash [VIDEO]
This episode: Golden Corral’s viral dumpster video; citizen journalism, social media & the San Francisco plane crash; Around the World In 80 Jobs & much more.
Read MoreeCommerce Customer Acquisition Channel Comparison, 2009-2013 [TABLE]
Organic search has not only accounted for the greatest percentage of acquired customers over the past 4 years, but it also boasts the highest CLV relative to the average.
Read More10 Fastest-Growing Advertisers In 2012 [CHART]
Ad Age identifies the fastest-growing spenders in 2012, each increasing their ad dollars last year by more than 25%.
Read MoreTop 10 American Advertisers In Q1 2013 [CHART]
The top 10 US advertisers accounted for an estimated $3.74 billion in ad spending excluding online advertising, or more than 10% of such spending in Q1.
Read MoreUS Mobile Search Advertising Trends, Q2 2013 [CHART]
There doesn’t seem to be any slowdown in mobile search ad spending, which has doubled on a year-over-year basis for several quarters now.
Read MoreAmerican Adults' Website Discovery Sources, June 2013 [CHART]
Online adults in the US are more likely to discover websites via natural search engine results than through any other means, reports Forrester Research.
Read MoreSMB Online Marketing Tactics, March 2013 [TABLE]
The top three tools or solutions used by SMBs for digital marketing were websites, used by 86.6% of respondents, social media (77.3%) and email marketing (65.8%).
Read MoreSMBs Digital Marketing Objectives, March 2013 [CHART]
SMBs kept their goals for digital marketing simple: Driving sales and increasing brand awareness were No. 1 and No. 2, respectively.
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