Advertising Archives - Page 125 of 211

US Hispanic Ad Spending By Media, 2011 & 2012 [TABLE]

Hispanic ad spending was up 11.1% last year, as US marketers spent nearly $8 billion on major media targeted toward Hispanic consumers.

Online Ad Metrics By Select Industries, 2012 [CHART]

In many cases, the only people with a clear grasp of advertising metrics are in the digital department.

Consumer Apathy Over Social Media Ads, July 2013 [CHART]

27% of Facebook visitors saying that ads interfere with their experience on this site, a higher percentage than for visitors to other popular sites.

In-App vs. Web Mobile Ad Click Rates, May 2013 [CHART]

Users were about 37% more likely to click on an rich media in-app ad than on a mobile rich media web ad (1.53% vs. 1.12%).

Average Share Of Retail Website Referral Traffic From Social, February-April 2013 [CHART]

Among all traffic sources, search engines dominated, leading 35.5% of traffic to retailers, followed by direct web browsing (33.9%), referrals (18.4%) and email (8.7%).

Global Ad Spend Growth In Q1 2013 [CHART]

After increasing by 3.2% in 2012, global ad spending displayed weaker growth in the first quarter of this year.

Social Media Marketing & Advertising Investment Expectations, July 2013 [CHART]

62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will remain steady.

US Mobile Video Revenues By Type, 2011-2017 [TABLE]

eMarketer forecasts that subscription-based mobile video revenues will top $2 billion by 2017, up from $1.25 billion in 2013.

Reach & Frequency Of Online Video Ads, January – June 2013 [CHART]

During June, online video ad frequency reached a new high of 121.1, meaning that each online video ad viewer watched 121 ads during the month.

Online Video Ads Views, December 2011 – June 2013 [CHART]

In June, online video ad views reached a new peak of 20.1 billion, a dramatic 27% jump from the previous high of 15.8 billion just a month earlier.