Advertising
Online Video Ad Metrics By Size, Q1 2013 [TABLE]
The larger the video ad, the higher the completion rate, with a 93.0% completion rate for extra-large video ads vs. a 66.0% completion for extra-small video ads.
Read MoreVideo Ad Completion Rates By Length, Q1 2013 [CHART]
Completion rates were lowest for video ads that lasted between 30 to 60 seconds (77%), but ads that ran for 30 seconds or less saw an 84% completion rate.
Read MoreRestaurants' Top Loyalty & Social Marketing Tactics, 2012 & 2013 [CHART]
The greatest percentage of social-savvy restaurants used Facebook (94%) this year, followed by Twitter (77%) and Yelp (53%).
Read MoreTop In-House Marketing Agency Services, May 2013 [CHART]
Magazine advertising, social media, online display advertising and search engine marketing were the services most commonly handled by an in-house agency.
Read MoreOnline Advertising Platforms By Importance, September 2013 [CHART]
Google edged out Facebook (average rating of 2.22), from which 9 in 10 respondents are seeing either improved (42.7%) or steady (48.3%) ROI over the past 6 months.
Read MoreTop 10 DMAs, 2013-2014 [CHART]
The number of TV homes overall increased by roughly 1.6 million (or about 1.4%), to 115.8 million.
Read MoreWeb Page Ad Clutter, H1 2013 [CHART]
More than 8 in 10 American adults believe that online ads are detrimental to their experience always (16%) or some of the time (66%) some of the time.
Read MoreMillennials’ Top Sources For Coupons & Deals, September 2013 [CHART]
Millennials (18-34) – those digitally-obsessed individuals – say that they most often get their savings from newspapers, with 51% indicating this to be the case.
Read MoreUS Online Ad Spending Share By Objective, 2013-2017 [CHART]
Digital ad spending is currently weighted towards direct response over branding, but that tilt will soon disappear.
Read MoreLGBT Advertising Interaction Behavior By Gender, June 2013 [TABLE]
About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook.
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