Advertising Archives - Page 110 of 211

SMBs' Wasted PPC Budgets, October 2013 [TABLE]

An analysis of 500 SMB AdWords accounts suggests that the average small business spends $1,200 on PPC and wastes more than one-quarter of that total.

Consumer Magazine Ad Trends, Q3 2013 [CHART]

While consumer magazine advertising pages in print were down by 1.8% year-over-year in Q3, ad revenues grew by 4% to about $4.6 billion.

UK Advertising Media Investment & ROI, October 2013 [CHART]

The average ROI for brands on TV is £8.70, with radio’s ROI coming in at £7.70.

Changes In Online Ad Spending By Channel, Spring 2013 [CHART]

Video sites such as Hulu and YouTube will see a significant share (40%) of advertisers increasing spending.

Change In Ad Spending By Media, Spring 2013 [CHART]

Nearly two-thirds of US advertisers expected to increase their ad spending on mobile in the next year, and just more than half said they would do the same for digital overall.

Top Methods For Minimizing Media Spend Waste, April 2013 [CHART]

According to 37.2% of US marketers and agencies surveyed by Netmining in April 2013, using attribution helped them minimize media spend waste.

Online Ad Revenue Share By Format, H1 2012 vs H1 2013 [CHART]

Display-related advertising continue to be the second-largest format, accounting for 30% of revenues in H1, down from 33% a year earlier as display’s 9% year-over-year rise trailed the overall average.

Online Ad Revenues, 1996-2013 [CHART]

Online ad revenues increased by 18% year-over-year to reach $20.1 billion in the first half of this year.

Pharmaceuticals Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]

US advertising and marketing execs in the health care and pharma industry are more bullish on increases in digital advertising than on traditional tactics.

Online Ad Spending By Industry, 2012-2017 [TABLE]

eMarketer estimates that healthcare and pharmaceutical marketers will invest 54% of their paid digital dollars in direct-response efforts this year.