Ad Spending
Total Indonesian Ad Spending, 2010-2016 [CHART]
eMarketer forecasts that total Indonesian media ad spending in the country will increase 20% in 2012 to $8.61 billion.
Read MoreUS TV Ad Spending Growth [CHART]
TV ad spending growth rates in the US are outpacing the aggregate of all media.
Read MoreAd Spending Growth In Eastern Europe, 2010-2016 [CHART]
eMarketer estimates that total media ad spending in Russia increased 20.5% in 2011, up from 16% in 2010. In 2012, continued growth is forecast at 15%.
Read MoreGlobal Media Ad Spending By Region, 2010-2016 [TABLE]
Ad spending in China will reach nearly $53B next year, surpassing total spending in Japan for the first time.
Read MoreMobile Ad Spending In The United Kingdom, 2010-2016 [CHART]
Mobile ad spending is on an even stronger growth trajectory, up 70.3% this year after a record rise of 144.8% in 2011.
Read MoreTotal Media Ad Spending In The United Kingdom, 2010-2016 [CHART]
Total media ad spending is set for a bump in growth this year due to the Olympics, eMarketer forecasts, with total spending set to reach $24.21 billion, up 4.5%.
Read MoreChanges In Social Media Ad Budget vs. Facebook Ad Budget [CHART]
A June 2012 study from Advertising Age and Citigroup found that 72.8% of US marketers said their overall social media ad budget would increase in the coming year, but only 56.4% said the same of their Facebook advertising budget.
Read MorePercent Of Marketing Spending Allocated To Social & Digital Media [CHART]
Digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of their total marketing budget on digital and social media in 2012.
Read MorePercent Of Traditional Advertising Budget Shifted To Digital [CHART]
The survey found that 57% of respondents said that 30% or more of their budget had shifted from traditional media to digital over the past three years.
Read MoreUS Online Ad Spending By Industry, 2011-2016 [CHART]
While aggregate spending will increase over the forecast period, spending in the entertainment sector will actually decline this year.
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