Ad Spending
Digital Ad Spending By Industry [CHART]
eMarketer expects a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).
Read MoreDigital Ad Revenues By Company [CHART]
Facebook released better-than-expected results on July 24, reporting $16.9 billion in revenues, 1.59 billion in daily active users (DAUs), and $7.05 in average revenue per user (ARPU). This came just as the company was fined a record-setting $5 billion by the Federal Trade Commission (FTC) as a result of the 2018 Cambridge Analytica scandal.
Read MorePolitical Ad Spending By Media, 2020 [CHART]
Of the $6 billion in political campaign spending this cycle, Kantar expects 20%, or $1.2 billion, to go to digital. TV still wins the lion’s share of campaign budgets, with almost three-quarters of the total split between broadcast and cable TV.
Read MorePolitical Ad Spending, 2014-2020 [CHART]
Growth in political ad spending is expected to slow dramatically during the 2019-2020 election cycle, according to Kantar Media, which predicts political campaigns for US federal office will spend $6 billion on paid media placements this year. But a greater share than ever will be directed toward digital channels.
Read MoreProgrammatic Video Ad Spending, 2017-2021 [CHART]
US marketers will spend $29.24 billion on programmatic video this year, which accounts for 49.2% of all US programmatic digital display ad spending.
Read MoreAd Spending By Media & Format, 2018-2019 [TABLE]
Ad spend on over-the-top (OTT) streaming video will increase 20% this year to $2.6 billion, according to a Winterberry Group study of US ad spend data.
Read MoreAddressable TV Spending, 2016-2020 [CHART]
eMarketer predicts that $2.54 billion will be spent on targeted, addressable TV ads in the US this year. But addressable accounts for just 3.7% of total TV ad spending.
Read MoreNative Advertising Share Of Budgets [CHART]
National advertisers involved in native advertising, branded content and TV integrated marketing are devoting ever-larger proportions of their TV and digital budgets to these efforts and reporting greater maturity with native advertising.
Read MoreAd Spending By Media Channel, 2020 [CHART]
This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.
Read MoreSocial Video Ad Spending [CHART]
In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.
Read More