Electronic Pop-Up Books

The whole idea of what constitutes a book is set to undergo radical change in the coming years with the rapid adoption of eBooks. Here’s an example of what pop-up books could evolve to.

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Word Lens Demonstration

My buddy Pat Lilja and co-director of e-Strategy at Tunheim Partners demonstrates the new Word Lens augmented reality app for the iPhone. It is pretty amazing because it translates in real time.

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The YouTube Trends Tool

The YouTube Trends Dashboard tool shows you what videos are most popular and what videos are most shared, broken down by geography, age, and gender. You can even compare what videos people in different geographic locations find interesting.

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Yahoo! Ramping Up Original Video

Yahoo will significantly increase its original video offering in 2011 with a new business show on Yahoo Finance, scripted entertainment and news verticals. Another indication of the explosive demand for video content.

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Live Lifestreaming

In the not-too-distant future, you’ll have an HD camera built into your glasses or your chest pocket that streams live high-quality video of your life, 24/7

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Cost Per Action

Google is rolling out skippable video ads for YouTube that which early results suggest garner view-through rates of 20-70%.

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MINI iPhone Game Case Study

The MINI Getaway Stockholm 2010 iPhone game campaign is a case study in how to create a reality game using mobile technology by transforming Stockholm into a living game board.

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