derickson, Author at e-Strategy

Consumers Trust Themselves

63% of social media users say consumer ratings are a preferred source for product or service information.

Privacy, Schmivacy

22% of consumers always read privacy statements.

Branding Through CAPTCHA

Solve Media has created an ad network out of CAPTCHA, those little semi-garbled letters you find next to online forms to prevent spam.

Twitter Customer Service

71% of those who have complained about a company on Twitter have never received a response from that company.

Setting Expectations: Toddler Thinks Magazine Is Broken

Here’s a vivid example of how our use of technology sets our expectations for other technology, in this case in reverse. A toddler accustomed to using tablet computers can’t figure out why magazines don’t respond when she interacts with them the same way she does tablets.