Posts by derickson
Offline Americans By Demographic [CHART]
A declining yet substantial proportion of the US adult population does not use the internet. In fact, 11% of US adults do not go online, with that figure down from 15% in a previous analysis released 5 years ago.
Read MoreMobile vs. Desktop Audiences [CHART]
Website visits are plateauing in the US – and the battle for visitors is increasingly being fought on smartphones. But despite mobile devices capturing the majority of digital minutes, the US still features more desktop than mobile unique visitors.
Read MoreTop Customer Experience Challenges [CHART]
Customer experience (CX) efforts aren’t primarily being held back by lack of strategy or organizational support, but rather from a lack of real-time customer insights and troubles operationalizing the experience.
Read MoreeCommerce KPIs [INFOGRAPHIC]
This infographic from Marketizator illustrates twelve essential eCommerce KPIs to track.
Read MoreBlog Post Title Templates [INFOGRAPHIC]
This infographic from Twelveskip illustrates seventy-four title templates you can use for your blog posts to attract traffic to your content.
Read MoreObstacles To Augmented/Virtual Reality Adoption [CHART]
Interest in augmented reality (AR) and virtual reality (VR) has been hyped for some time, but the tech hasn’t reached mass adoption. Cost is certainly a factor, but it’s not the only one.
Read MoreAd Spending Share By Media, 2018 & 2022 [CHART]
With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we expect that share will grow to a whopping 47.9% by 2022.
Read MorePerception Of Advertising Relevance By Age [CHART]
Many US internet users, particularly younger ones, believe ads have become more relevant over the past two years, data from Adobe Digital Insights reveals.
Read MoreBest Dayparts For Webinar Attendance [CHART]
While midweek is the best time to host a webinar, the midday hours during or just after lunch — noon to 3 pm (EST) — are the sweet spot during the business day, accounting for 66% of all webinar attendance.
Read MorePrime Time For Webinar Marketing [CHART]
Given the B2B audience nature of the medium, the sweet spot of webinar marketing from a media planning point-of-view is midday and midweek, according to findings of an exhaustive analysis of webinar marketing events held in 2017.
Read More