Posts by derickson
Local Marketing Budgets [CHART]
88% national North American brands are investing some portion of their budgets in local marketing, according to Balihoo’s Research Micro Study.
Read MoreMainstream & Niche Marketing Tactics [TABLE]
via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for…
Read MoreThe Kinect-Compatible Amazon.com
It is obvious what Amazon.com’s next technology move should be: A virtual store through which customers can stroll from the comfort of their living rooms.
Read MoreVirtual Fitting Room
Moscow firm AR Door has created a virtual fitting room that uses the Xbox Kinect to augment reality by superimposing clothing on shoppers’ bodies in real time.
Read MoreWhen Your Rockstar Employee Leaves
John Baldoni discusses how to survive the loss of a rockstar employee.
Read MoreGoogle's Knowledge Graph
Google is rolling out a semantic search improvement for their search results they call the Knowledge Graph.
Read MoreDish Network Ad-Wiping DVR
Dish Network is now offering subscribers a DVR–called The Hopper–that has an “Auto-Hop” feature skip commercials for prime time television.
Read MoreTRANSCRIPTION FAIL: Speechpad vs. Dragon vs. Google Voice
A comparison of the Speechpad transcription service and Dragon Dictation and Google Voice. Hint: Just do it yourself.
Read MoreHarry Potter eBooks Free For Kindle Prime Subscribers
Amazon has just begun to offer free eBooks from the Harry Potter series through it’s Kindle Lending Library that is available to Amazon Prime subscribers. Amazon Prime members pay $79 a year for free shipping, free access to many of Amazon’s streaming video titles, and free eBook checkouts from the company’s lending library program. Found…
Read MoreBing Social Search
Microsoft is getting its competition on with Google by adding social content to its search results. The new Bing will include a social sidebar that will draw relevant social posts from a user’s Facebook friends to accompany a search.
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