Posts by derickson
How People Talk Online About TV Ads [CHART]
via emarketer.com Those on smartphones were also significantly more likely to use their device, as opposed to either tablets or PCs, to discuss television ads. Smartphone users preferred to talk about ads via texts, emails and IMs. Tablet users were partial to using social networks to converse about ads with friends, while those on PCs…
Read MoreMultitainment Behavior By Device [CHART]
Part of the increase in online activity by consumers is no doubt occurring when they are watching television.
Read MoreLeveraging Customer Data [CHART]
via emarketer.com The study found 72% of marketers worldwide used data to craft more timely, targeted messaging, and 58% of respondents used it to build richer customer segments and profiles, allowing them to create more targeted, nurturing campaigns. More than half (52%) also used customer insight and intelligence to directly influence the bottom line by…
Read MoreThrowback Thursday: 1981 Report On eNewspapers
Steve Newman’s story about electronic newspapers was broadcast on KRON San Francisco in 1981.
Read MoreZBoard Founders Discuss Their Electric Skateboard & Kickstart Campaign
ZBoard creators Ben Forman and Geoff Larson explain their electric skateboard as well as their wildly successful Kickstarter campaign.
Read MoreBelly Retail Loyalty App
There’s a lot of competition for creating the perfect digital loyalty card: Belly is a new entry.
Read MoreHow Threadless Direct-To-Garment Printing Works
99% of Threadless t-shirts are screen printed but they are experimenting with direct-to-garment printing for a few products. The Muppets help demonstrate how it works.
Read MoreCollaborative Innovation
Peter Voser, CEO of Royal Dutch Shell, discusses how isolated innovation is a thing of the past and how strategic partnerships are a key to success.
Read MoreSpoton – Mobile Loyalty Card
Spoton is a digital loyalty card and social marketing platform that helps you connect with customers long after they’ve left your store.
Read MoreThe Future Of Health Care
Daniel Kraft offers a fast-paced look at the next few years of innovations in medicine, powered by new tools, tests and apps that bring diagnostic information right to the patient’s bedside. Found at YouTube from TEDtalksDirector.
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