Posts by derickson
Top 5 Most Trustworthy Info Sources Are Traditional Channels [CHART]
via marketingcharts.com Traditional media reign supreme when it comes to Americans’ trust in information sources, according to [pdf] a survey released in June 2012 by Allstate, in association with National Journal. Three-quarters of the survey respondents said they trust information from public TV and radio either some or a great deal, more than double those…
Read MoreBelief That Ca$h Money = Success by Country [CHART]
via marketingcharts.com Consumers in key emerging markets are more likely to believe that money is the best measure of success than their counterparts in major Western markets, according to a Kantar Media survey of 449,000 middle class consumers in 10 major markets. Chinese adults are the most likely to say that money is the best…
Read MoreSocial Media Users' Responses To Consumer Experiences [CHART]
via marketingcharts.com Consumers who have used social media for customer service are more engaged and vocal in speaking about their experiences than the general population, says American Express in May 2012 survey results, and the Allstate survey appears to back this finding up. Further data from the survey reveals that social media users are more…
Read MoreSocial Media Users' Consumer Activities [CHART]
via marketingcharts.com Active social media users are more likely than the average person to have engaged in a variety of consumer activities, whether online or in person, finds a survey [pdf] released in June 2012 by Allstate, in association with National Journal. They are almost 10% more likely than the average respondent to have consulted…
Read MoreCustomer Experience Ratings By Channel [CHART]
via marketingcharts.com Executives working at companies involved in e-commerce or e-business are more likely to say that the quality of their company’s customer experience is good in physical stores than online, per a [download page] study released in June 2012 by Econsultancy in association with Tealeaf. 53% of respondents rated the quality of customer experience…
Read MoreAttitudes By eShoppers Toward Retailers With Convenient Returns [CHART]
via emarketer.com A clear, lenient return policy can go a long way in building good will with customers who don’t want to feel penalized for returning items. Almost half of shoppers would shop more often with a retailer with a clear return policy, and the same number would recommend the retailer to a friend as…
Read MoreTop 5 Shopping Cart Abandonment Reasons [CHART]
via emarketer.com Shipping also emerged as the main reason buyers abandoned their cart before completing a purchase; 57% of respondents said they had added items to their cart not to buy them, but to figure out what the total purchase cost would be with shipping included. Almost as many buyers, 55%, stopped the purchase process…
Read MoreOnline Shopping: Room For Improvement According To Buyers [CHART]
via emarketer.com For online shoppers, issues related to shipping are still not as important as ease of checkout and product variety. But they still play a significant role in converting browsers into buyers, according to a February 2012 survey conducted by comScore. In fact, when asked what aspect of the shopping process could be improved…
Read MoreWhy US Execs Shift Budgets From Traditional To Digital Marketing [CHART]
via emarketer.com February findings from demand-side platform DataXu showed that those US executives who planned to shift some of their budget from traditional to digital marketing efforts did so primarily because of digital’s increased measurability and accountability, as well as its greater ability to foster customer engagement. Lower cost per new customer was also a…
Read MoreGlobal Promoted Tweet Clickers, By Frequency [CHART]
via emarketer.com On the mobile front, Pew found that 9% of all mobile phone owners used Twitter on their phones, including 22% of users ages 18 to 24. Meanwhile, marketers are focusing on Twitter’s advertising products, Promoted Tweets, Trends and Accounts, and determining how well they work for their brands. In January 2012, search engine…
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