Posts by derickson
Tablet Shopping Frequency [CHART]
via emarketer.com Of this growing population of tablet owners, more than half reported shopping on their tablets at least once per week and 12% shopped daily, according to data released by rich media marketing platform provider Zmags in January 2012. Read the rest at eMarketer.
Read MoreAmerican Tablet Use, 2010-2015 [CHART]
via emarketer.com In just over 12 months, tablet ownership has expanded beyond the early adopter set to include nearly all population groups. To reflect this rapid growth in tablet adoption and purchase intent over the past six months, eMarketer has raised its estimate for the number of tablet users in the US. The new forecast…
Read MoreApplebee's Life Is Better Shared Campaign
Applebee’s has a new social media ad campaign that says social trumps social media: Life Is Better Shared.
Read MoreMicrosoft's iPad Competitor Tablet
Microsoft is set to release a tablet computer of their own to compete with Apple’s iPad and Android tablets.
Read MoreG-Men Snooping On Social Media
The FBI is forming a new cyber intelligence unit to monitor social media communication.
Read MoreSocial TV Ecosystem [INFOGRAPHIC]
via adage.com
Read MoreGlobal Entertainment & Media Spending Growth [CHART]
via marketingcharts.com Global spending on entertainment and media (E&M) increased by 4.9% in 2011, slightly more rapid than 2010’s 4.5% growth, but representing a lower rate than in previous years, according to a June 2012 report from PricewaterhouseCoopers (PwC). Internet advertising saw the fastest growth, of 18.7%, followed by TV subscriptions and license fees (excluding…
Read MoreMobile Ad Spending Growth By Vertical [CHART]
Sports led the way with the largest increase, at an impressive 287%, followed by news, with a 261% jump.
Read MoreImpact Of Online Channels On Retailers [CHART]
via marketingcharts.com When asked about the digital marketing channels having the greatest impact on their businesses, 58% of senior executives working for large retailers point to social media, per KPMG survey results [pdf] released in June 2012. Interestingly, this puts social media’s impact on par with online shopping, which was cited by 59% of the…
Read MoreThe Shift Toward Digital Ad Spending [CHART]
via marketingcharts.com rswus-spending-shift-traditional-digital-ads-june2012.pngAlmost 3 in 10 marketers say they have shifted at least half of their marketing spending from traditional to digital advertising over the past 3 years, according to June 2012 survey results from RSW/US. The data also shows that 2 in 3 have moved at least 30% of their budgets from traditional to…
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