Posts by derickson
Social Media Personas [INFOGRAPHIC]
Amia research created this infographic of six different social media personas.
Read MoreEarned Social Media Purchase Influence Demographics [CHART]
18% of US consumers – including 23% under 35 – have bought a brand because their friends like or follow the brand on a social network, per findings from an Ipsos survey.
Read MoreAffiliate Marketing's Effect On Brand Reputation [CHART]
55% of online buyers always check for deals before purchasing, and 32% typically begin shopping on affiliate sites.
Read MoreThe Engagement & ROI Of Personalization [CHART]
Although social graph data is the type of information used by the fewest digital marketers to personalize the online experience, the vast majority who use this data report a high impact on ROI and engagement
Read MoreRetailers' Multichannel Services [CHART]
Retailers in North America are getting the hint and making store pickup programs a relatively high priority.
Read MoreBeyond The Human Eye: Sight, Extended [VIDEO]
PBS Off Book explores human sight through the lens of technology: Size and distance are conquered with photomicrography to astrophotography and the passage of time is overcome with slow-motion and timelapse photography.
Read MoreProfitability Of Multichannel Retail Customers [CHART]
50% of multichannel retail customers are significantly more profitable than single-channel customers.
Read MoreAmerican TV & Online Video Viewers By Device [CHART]
Despite the growing use of second- and third-screen devices, TVs remain the dominant way that people get their video fix.
Read MoreDevices Used To Watch TV & Online Video [CHART]
91.7% of consumers have watched video content on another device besides a television.
Read MoreBest Tweeting Days By Industry [TABLE]
Although only 19% of brand tweets are published on weekends, these tweets show engagement rates that are 17% higher than weekdays, according to a June 2012 Buddy Media report.
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