Posts by derickson
Effectiveness Of Social Media Scheduling [CHART]
Companies that used a social media publishing tool to schedule their social media posts had 3 times as many leads as those that didn’t.
Read MoreEffectiveness Of Blog Auto-Publishing [CHART]
An analysis of leads generated by HubSpot’s customers indicates that companies that automatically publish their blog posts to social media get 50% more leads.
Read More2016 US Local Media Revenues By Channel [CHART]
Local online/interactive/digital advertising revenues are poised to grow 13.1% in 2012, with some segments like mobile search achieving far higher numbers.
Read MoreInstagram For Marketers [INFOGRAPHIC]
Marketo created this infographic to explore using the photo-sharing social network for generating leads and promoting brands.
Read MoreSmart Phone vs. Tablet Users' Frequency Of Ad Interactions [CHART]
Tablet users are highly receptive to ads, with 47% reporting that they engage with ads on their devices more than once a week.
Read MoreCustomer Satisfaction By Social Media Site [CHART]
Customer satisfaction with social media sites has dipped by 1.4% year-over-year to a score of 69 on a 100-point scale.
Read MoreInefficiencies Of Demographic Targeting Of TV Ads [CHART]
Demo-based media plans are inefficient in reaching the consumers who are most valuable to brands.
Read MorePopular Pinterest Content [CHART]
Food related content was the most popular content that consumers interacted with on Pinterest – 57% of consumers interacted with food related content.
Read MorePinterest's Effect On Other Social Media Use By Income [CHART]
15% of Pinterest users reported that they do not use any other social media sites. That number climbed to 23% amongst consumers with income less than 30K.
Read MorePinterest Traffic vs. Twitter Traffic, May 2010 – May 2012 [CHART]
Pinterest has grown from 700K to almost 20M unique visitors in the last year – or about half the number of Twitter’s unique visitors.
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