derickson, Author at e-Strategy

Worldwide Social Networking Growth By Region & Country, 2010-2014 [CHART]

The fastest growth will come from the emerging markets of the world, especially the Middle East and Africa (where the base of social network users remains small) and Asia-Pacific.

Click-Through Rate Benchmarks By Ad Type [CHART]

The average click-through rate (CTR) for in-stream video ads in the US was 1.03% for the period spanning Q2 2011-Q1 2012.

eCommerce Traffic Browser Share [CHART]

Mobile Safari (15.11%) and its desktop counterpart (13.65%) combined to account for 28.76% of traffic to e-commerce websites in Q2 2012.

How African Americans React To Internet Radio Ads [CHART]

African American internet radio listeners show higher response rates to digital audio ads when compared with the general population listening sample.

Social Media & Vacations [INFOGRAPHIC]

MDG Advertising put together this infographic to illustrate how people use social media for vacations.

Select Marketing Channels' Influence On Back-To-School Purchase Decisions [CHART]

More than half of parents planned to consult web-based coupons or promotions before purchasing. And nearly 43% said that internet ads would influence their purchase decisions for back-to-school shopping.

American Parents' Use Of Social Media For Back-To-School Shopping, 2010-2012 [CHART]

Of US parents who planned to use social networks for back-to-school shopping, 70% will do so to find out about promotions, 49% to browse products and 39% to read reviews or recommendations.

Parents & Their Smart Phones During Back-To-School Shopping [CHART]

65% of US parents who owned a smart phone planned to use the device to assist with back-to-school shopping this year.

Worldwide Social Network Users, 2010-2014 [CHART]

eMarketer estimates the number of social network users around the world will rise this year to 1.4 billion from 1.18 billion in 2011.

2012 Presidential Politics & Social Media [INFOGRAPHIC]

This infographic by AdAge takes a look at the online activity for 2012 presidential election campaign.