derickson, Author at e-Strategy

Types Of Back-To-School Retailers [CHART]

Just like last year, mass merchants are the preferred retailer for back-to-school purchases.

Back-To-School Shopping Lists [CHART]

The lower rate of consumers buying bed/bath, dorm, and kitchen products corresponds to the lower proportion of consumers buying products for college students.

Students For Whom Back-To-School Shoppers Are Shopping [CHART]

Three out of four back-to-school shoppers are purchasing products on behalf of their children, most often being elementary aged children.

Number Of Students On Back-To-School Shopping Lists [CHART]

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According to the Summer 2012 Online Shopper Intelligence survey, back-to-school shoppers are busy this season, with more than half of shoppers purchasing products for more than one student.

Pre-Roll Video Ad Completion Rates By Size [CHART]

15-second ads of less than 1,000 pixels had a completion rate of 79.5%, compared to 90.9% for ads of the same length measuring more than 1,000 pixels.

How Hispanics React To Internet Radio Ads [CHART]

14% of Hispanic listeners responded to an ad by making a purchase, while 26% visited a company’s website and 22% searched online for more information about a product or service.

Fan Growth Of Olympics Sponsors & Athletes [TABLE]

During the Games, P&G saw a 216% lift in fans, while Coca-Cola saw an increase of 126%, per Wildfire.

Companies Using Facebook, Twitter & YouTube For Marketing, 2010-2014 [CHART]

Use of social media sites for social networking is slightly more prevalent, at 89% of marketers this year.

American Companies Doing Social Media Marketing, 2009-2014 [CHART]

Nearly nine in 10 US companies with at least 100 employees will use social networks for marketing activities this year.

Worldwide Facebook Users By Region & Country, 2010-2014 [CHART]

Growth in Facebook users will follow a similar pattern. eMarketer forecasts that Facebook will have nearly 826 million users around the world this year.