derickson, Author at e-Strategy

Online Photo & Video Creators & Curators, September 2012 [TABLE]

46% of adult American internet users post original photos or videos online that they have created, and 41% repost photos or videos on sites designed for sharing images.

Impact Of Social Media On Search Marketing [CHART]

Companies are far less likely than agencies to report a “huge impact” of SMM on SEM. 14% of companies this year say that the rise of social media marketing has had a huge impact on their search engine marketing, compared to 11% in 2011 and 10% in 2010.

Social & Search Activity, Agencies vs. Clients [CHART]

While 33% of companies say that social media marketing (SMM) is “very much part of our search activity,” a much larger 58% of agencies report the same.

Keyword Research How To [INFOGRAPHIC]

Promodo created this infographic to illustrate how to conduct keyword research.

iPhone 5's Effect On Smart Phone Owners' Purchase Plans [INFOGRAPHIC]

This infographic looks at what prospective smart phone buyers are most interested in, particularly looking at the iPhone market.

Awareness Of Big Data Among North American Retail Execs [CHART]

Only 17% of North American retail executives were unaware of the concept of Big Data.

Twitter Users In Select Countries, Q2 2012 [CHART]

According to a September 2012 GlobalWebIndex report, there were 11.7 million active Twitter users in Mexico during Q2 of this year.

Webinars [INFOGRAPHIC]

This infographic by ClickMeeting sheds some light on how webinars are used.

Most Used Social Media Sites For Marketing [TABLE]

Roughly half (48.9%) of marketers used YouTube, and 20.6% were on Pinterest, compared to the 82.7% on Twitter and 87.7% on Facebook.

Reasons Marketers Use Select Social Media Channels [TABLE]

Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.