derickson, Author at e-Strategy

Food-Related Content That Appeals To Female Bloggers vs. Bland, Ordinary, Everyday Internet Users, May 2012 [CHART]

Recipes are one of the most sought-after pieces of food content online. In a May BlogHer survey, 89% of internet users interested in food content went online for recipes.

Leading Influences Of Decision To Purchase New Food/Beverage Brand [CHART]

Food and beverage is one of the few purchase categories that requires daily decision-making, and purveyors of consumer packaged goods (CPG) have long been there to provide answers.

Australian Digital Ad Spending, 2010-2016 [CHART]

Australian advertisers spend $196 per internet user on digital and $683 per person on total media in 2012.

Leading Multitainment Activities, Q2 2012 [CHART]

Simultaneous usage was more task-based than entertainment-focused.

Multitainment By Device Pairs [TABLE]

Devices most often used for entertainment—TVs and tablets—saw the greatest simultaneous usage: 77% of all TV interactions among US connected device users.

Social Business Integration Among SMBs, March 2012 [CHART]

Of those that used or planned to use social media, 37.7% already integrated social media into the company website and 22.2% did so within marketing processes.

SMBs' Social Media Channels, March 2012 [CHART]

When it comes to the specific social channels SMBs are using, Facebook, not surprisingly, tops the list, with 26% of small businesses and 38% of medium-sized businesses saying they used a company Facebook page.

SMBs Use Of Social To Engage With Customers & Prospects [CHART]

Only 24% of US small businesses, those with between 20 and 99 employees, said they used social media to engage with customers and prospects in a strategic and structured way.

Most Popular Email Elements For Testing [CHART]

Which of the following email campaign elements do you routinely test to optimize performance?

Men Are Cheap On Facebook [INFOGRAPHIC]

This infographic by Kenshoo illustrates why it’s better to target men with Facebook ads.