Posts by derickson
QR Code Scans By Quarter, 2009-2012 [CHART]
June 2012 marked the highest scan month ever, according to ScanLife, with 5.3 million scans.
Read MoreBig CPG Spenders By Generational Cohort [CHART]
Younger Baby Boomers (Americans born between 1956 and 1964) outspend older boomers (born between 1946 and 1955) on consumer packaged goods (CPG).
Read MoreQR Code Scans Per Minute, 2011 vs 2012 [CHART]
In Q2 2011, ScanLife app users scanned QR codes at the rate of 24 scans per minute; by Q2 2012, that rate had increased to 120 scans per minute.
Read MoreCollege Market Spending, 2008-2012 [CHART]
Total college market spending will grow to $405 billion this year, up 5% from $385 billion last year.
Read MoreScan Dayparting [CHART]
60% of people scanned from home, according to an April 2012 comScore MobileLens survey.
Read MoreAmerican Consumer Spending On Online Deals, 2011-2016 [CHART]
US consumer spending on online deals (e.g. daily deals, instant deals and flash sales) will reach $3.6 billion this year, up from last year’s $1.8 billion.
Read MoreShare Of Barcode Formats, Q1 2012 [CHART]
2D barcodes now make up 76% of all codes processed by ScanLife, which correlates to the abundance of QR Codes in today’s marketing landscape.
Read MoreWorldwide Click-Through Rates For Select Online Ads, June 2012 [CHART]
In-stream video ads performed dramatically better than both standard banners and banners involving rich media.
Read MoreTop Social Media Sites Where Brands Have A Presence, August 2012 [CHART]
The companies surveyed were most likely to be active on Facebook and Twitter (86% each), followed by YouTube and LinkedIn.
Read MoreTrackable Social Media Influence, August 2012 [CHART]
57% of companies around the world said the deepest level at which they could track the effectiveness of social media marketing was in terms of engagement.
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