Posts by derickson
Mobile Device Use By Canadians By Device, January 2011-August 2012 [TABLE]
Tablet adoption grew 400% in Canada in just over a year and a half, for a penetration rate of 15% among internet users, up from 3% in January 2011.
Read MoreContent Consumption Growth Drivers In Media & Entertainment Industries, 2012 [CHART]
Mobile devices topped the list when CEOs were asked about the biggest drivers of growth in content consumption over the next three years.
Read MoreTechnologies That Will Most Affect The Media & Entertainment Industries, 2012 [CHART]
It is the mobile-based technologies that CEOs think will have the greatest effect on the media and entertainment industry in the next three years.
Read MoreVisual Communications Trend: Instagram Overtakes Twitter
Instagram’s average daily mobile visitors jumped from 886,000 to 7.3 million from March to August, 2012, a 724% gain.
Read MoreRich Americans By Generation, September 2012 [CHART]
The majority of rich American (adults who live in households with at least $100,000 in annual household income) are Millennials and Generation Xers.
Read MoreFacebook Advertising By Gender, September 2012 [CHART]
53% of Facebook ad dollars are spent targeting men, compared to 47% targeting women.
Read MoreMobile Media Consumption By Income, September 2012 [CHART]
Among smart phone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6 activities identified.
Read MorePre-Shopping Media By Reach, September 2012 [CHART]
AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM.
Read MoreThe World's Friendships Visualized Through Facebook [VIDEO]
An interactive map visualizes Facebook data illustrating the ties between nations based on the Facebook network connections of their respective citizens.
Read MoreDads’ Responsibilities [CHART]
Dads display distinctive patterns of shopping behavior as they increase their purchasing in traditionally female-skewing product categories.
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