derickson, Author at e-Strategy

Russian Online Travel Sales, 2010-2016 [CHART]

Online travel in Russia expanded at a rate of 43% in 2011 and is projected to grow another 21.5% in 2012, to over $2.5 billion.

Why People Follow Brands On Social Networks By Product Category, April 2011 [CHART]

Only 26% of social network users followed alcoholic beverage brands because they wanted discounts or coupons.

Digital Influences On Branding Among Millennial Shoppers, Q2 2012 [CHART]

Millennial shoppers were more than three times as likely as the overall panel to be influenced by blogs and social sites.

Social Media Use Of Wine-Drinkers By Site & Generation, June 2011 [CHART]

73% of regular American wine consumers were Facebook users.

Top Social Media Marketing Investments, July 2012 [CHART]

66% of marketers were investing in increasing their social media presence across different platforms & 56% were increasing the frequency of content published.

Social Media Metrics For Brand Effectiveness, Revenue & Engagement, July 2012 [CHART]

Counting fans was still an important tactic for almost all US marketers (96%). A large percentage of respondents were also measuring traffic to their websites (89%), customer satisfaction (66%) and new customers (62%).

Top Business Objectives For Social Media, July 2012 [CHART]

78% cited better customer engagement as a leading business objective, followed by 51% who said revenue generation was a lead objective.

Where Consumers & Brands Collaborate, October 2012 [CHART]

As social media becomes increasingly used for customer engagement, social media users from around the world report a willingness to collaborate with companies they like in a variety of areas.

Share Of Global Ad Spending By Medium, 2010-2014 [TABLE]

TV will keep its leading share of global advertising spend this year and through 2014, although online ad spend will grow at the expense of other major media forms.

Magazine QR Code Response & Engagement, September 2012 [TABLE]

National magazines are adopting mobile action codes at ever increasing rates, and it appears with good reason.