Posts by derickson
23 Essential Branding Elements [INFOGRAPHIC]
This infographic illustrates 23 essential branding elements to consider when creating a brand.
Read More11 Essential Marketing Skills [INFOGRAPHIC]
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
Read MoreAverage Net Promoter Score By B2C Industry [CHART]
Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 Americans to rate 188 brands across 23 industry sectors.
Read MoreOut Of Home TV Viewing By Generation [CHART]
Young people are watching less traditional TV in the home – that much is clear. But data from Nielsen indicates that they haven’t abandoned their interest in linear TV.
Read MoreWho Benefits Most From Personal Data? [CHART]
Privacy is obviously a hot topic these days with new European data privacy regulations going into effect and Facebook facing questions over its privacy practices.
Read MoreTraditional Media Consumption By Channel, 2011-2018 [CHART]
People around the world are expected to spend about 8 hours a day consuming media this year, representing a 12% jump from 2011.
Read MorePsychology Of Advertising [INFOGRAPHIC]
This infographic from USC Dornsife College illustrates the logic and emotions that come into play as advertising attempts to persuade us.
Read MoreLinkedIn Profile Photos [INFOGRAPHIC]
This infographic from JDP illustrates how people in 11 different industries use their profile photos, from whether or not they smile to their attire.
Read MoreEffective Tiers Of Influencers [CHART]
There’s a substantial change from a few years ago when macroinfluencers with millions of followers were the most sought-after by brands.
Read MoreBiometrics Payments Users, 2018-2022 [CHART]
Biometric payments—scanning an iris or veins in a palm—seem like science fiction, but it’s a growing reality around the world.
Read More