derickson, Author at e-Strategy

Big Data Drove Obama's Victory

On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.

This infographic by WordStream breaks down Google’s daily ad revenue.

This infographic by Column Five Media lists the common phobias of creatives.

I am amazed at how people waste time trying to get links from blogs with ham-handed link spam. Here are two recent examples.

14% of Pinterest visitors shopped on eBay during the same session after engaging with Pinterest.

This week’s highlights of social use during the election, the corporate reputation list, and newspaper paywalls.

Mass merchants continue to be the preferred destination for early holiday shoppers.

More than a quarter said social media had influenced their political opinions.

Social network users claim social content doesn’t influence their political opinions and activity but the evidence is adding up that they are wrong.

The infographic from Learn Stuff looks at how social media destroys productivity.