derickson, Author at e-Strategy

Publishers Digital Revenue, November 2012 [CHART]

Fully 12% of total revenue for publishers (the vast majority of whom publish magazines) is digital revenue.

Obama vs. Romney Online Presence, November 2012 [TABLE]

President Obama had more than 3 times as many estimated website viewers in October than Governor Romney (8.6 million vs. 2.6 million), resulting in far greater reach among internet users (0.1124% vs. 0.048%).

Global PR Investments By Practice Area, Q3 2012 [CHART]

41.7% of global in-house marketing and communications professionals report that their companies’ PR investments were unchanged in Q3 2012.

Political Imagery & Candidate Likeability [PRESENTATION]

Best selling marketing author Rohit Bhargava put together this presentation of 2012 presidential campaign imagery to illustrate Obama’s greater “likeability.”

Global Marketing Budgets, October 2011-October 2012 [CHART]

Marketing budgets are still in general decline around the world.

Hotel-Related Mobile Activities Of Travelers, February 2012 [CHART]

US travelers were often using their smart phones for mobile hotel-related searches such as finding things to do nearby or places to eat near their hotel.

BioLite Camp Stove Gadget Charger [VIDEO]

BioLite stoves make cooking on wood as fast, clean and easy as petroleum fuels while generating electricity to keep your gadgets charged off-grid.

Mobile App Growth By Category, May 2012 [CHART]

US travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%).

Preferred Digital Wallet Provider By Generation, Q4 2011 [TABLE]

US consumers who expressed interest in using a digital wallet overwhelmingly selected their primary bank as their preferred digital wallet provider.

Benefits Of Using Mobile Wallets In-Store, March 2012 [CHART]

Convenience was the top reason US consumers said they would be interested in using a mobile wallet.