derickson, Author at e-Strategy

Factors That Influence Mom's To Make Recommendations, October 2012 [CHART]

7 in 10 American mothers with children up to 12 years old make recommendations about brands, products and services to other mothers at least monthly.

Facebook's Mobile Engagement, January – September 2012 [CHART]

Mobile users accounted for 24% of all new page likes in September. That represents a rapid jump from just 5% share 6 months earlier.

Preferred Social Logins, Q3 2012 [CHART]

Facebook was again the leading option in Q3 2012 for social logins, among online users who opted to use a social network identity to speed up registration on sites across the web.

Fortune 500 Brand Video Ad Engagement Rates, August 2012 [CHART]

Overall, engagement rates with video ads hovered between just under 3% and 4.5%, with videos between 30 and 60 seconds long performing best.

Online Acts Prompted By Watching Fortune 500 Brand Video Ad, August 2012 [CHART]

A visit to a brand’s Facebook page was the most common action taken after watching an online video ad, at least for US viewers watching an opt-in ad from a Fortune 500 brand.

Bank Customers' Attitudes Toward Banking Conveniences By Bank Type, February 2012 [CHART]

Half of credit union customers said banking convenience meant being able to take advantage of good online services, compared with 46% of large national bank customers and 34% of regional bank customers.

eBankers Who Are Happy With Their Institution's Mobile Services By Bank Type, February 2012 [CHART]

60% of US credit union members thought their bank was doing a great job at providing innovative technology.

Types Of Online Videos Watched By Apparel Shoppers, May 2012 [CHART]

36% of US online shoppers watched a “customer testimonial/review” video while shopping for apparel within the last six months.

Attitudes Toward Online Product Videos, November 2011 [CHART]

More than half of internet users surveyed believed that online product videos helped increase confidence in their purchase.

US Apparel & Accessories eCommerce Sales, 2010-2016 [CHART]

eMarketer estimates online category sales will grow 20% in 2012, outpacing the 15.4% growth rate for retail ecommerce in general, with total online apparel and accessories sales reaching $41 billion.