Posts by derickson
Social Customer Service Use By Generation, October 2012 [CHART]
47% of American social media users aged 18 and older have used “social care.”
Read MoreMobile Video Panel Discussion [VIDEO]
This Social Media Breakfast MSP on mobile video featured panelists Panel: Tim Brunelle, Chad Halvorson & Craig Key and moderator Albert Maruggi.
Read MoreThe HBO Go Password [VIDEO]
CollegeHumor offers a hilarious take on password sharing with HBO Go.
Read MoreAmericans' Preferences For Humorous Online Ads By Select Demographics, October 2012 [CHART]
Almost 6 in 10 global adults aged 18-64 prefer online and mobile ads that are clear and straightforward, rather than humorous.
Read MoreCost-Consciousness Of CPG Shoppers By Generation, October 2012 [CHART]
Fully 37% of Gen X adults surveyed buy brands that are on sale, rather than the brands they prefer.
Read MoreTop Mobile Holiday Shopping Activities, October 2012 [CHART]
Anywhere between half and four-fifths of smartphone owners plan to use their devices as shopping tools.
Read MoreConsumer Attitudes Toward Marketing & Advertising, October 2012 [CHART]
Ads should tell a unique story rather than just try to sell, agree 73% of US consumers.
Read MoreDefinitions Of Big Data, October 2012 [CHART]
Almost two-thirds of professionals around the world say that the use of information (including big data) and analytics is creating a competitive advantage for their organizations.
Read MoreMost Effective B2B Content Marketing Tactics, October 2012 [CHART]
Good old face-to-face contact still does the trick, with two-thirds of respondents rating in-person events as either effective or very effective.
Read MoreB2B Content Marketing Challenges, 2011 vs. 2012 [CHART]
29% of North American marketers surveyed said their biggest content marketing challenge is producing enough content.
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