Posts by derickson
Social Media Channels Used For Customer Service, 2012 [CHART]
The most common social channel for providing customer service was Facebook, which was also rated the most effective such channel by 42.5%.
Read MorePrevalence Of Customer Service On Social Media Worldwide, 2012 [CHART]
41.2% of companies said they handled only up to 5% of customer service issues on social channels.
Read MoreAppealing Local Digital Marketing Tactics, September 2012 [CHART]
Local search registration is now used by less than one in four marketers.
Read MoreLocal Digital Marketing Tactics, September 2012 [CHART]
35.9% of North American marketers planned to boost their local digital dollars in 2013; just 6.8% planned to decrease spending.
Read MoreCPG Shoppers' Attitudes Toward In-Store Mobile Technology, August 2012 [CHART]
The most prevalent attitude toward in-store mobile technology among all age groups was that when mobile technology didn’t work, consumers blamed the brand.
Read MoreDemographics Of Pinterest Users, August 2012 [CHART]
Pinterest shows promising penetration across demographics of age, household income and education level.
Read MoreSite Categories That Most Benefit From Pinterest Traffic, June 2012 [CHART]
Pinterest users have a high interest in travel content related specifically to transactions.
Read MoreBeyond Social Media: Oprah's Ill-Advised Surface Tweet & Facebook's Bait & Switch [PODCAST]
This week’s highlights include Oprah’s ill-advised Surface love from her iPad, Facebook’s advertising bait & switch and Ben & Jerry’s Instagram campaign.
Read MoreHow Internet Users Watch TV Content, June 2012 [TABLE]
29% of US internet users have watched TV content through a mobile device.
Read MoreWhy People Are Watching More Time-Shifted Video, October 2012 [CHART]
The overwhelming reason (among 73% of US TV viewers) people watched time-shifted video was to catch up on missed episodes.
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