Posts by derickson
Favored Data For Targeting Digital Advertising, November 2012 [CHART]
81% of agencies say they use trusted offline data to best target digital advertising.
Read MoreMost Coveted Tablets As Holiday Gifts, November 2012 [CHART]
About 6 in 10 online consumers would rather receive a tablet than a computer as a gift this holiday season.
Read MorePremium Content Publishers vs. Facebook, November 2012 [CHART]
Agencies and marketers rate premium content publishers higher than Facebook for brand-focused advertising.
Read MoreGlobal Ad Spending Growth By Sector, H1 2012 [CHART]
The telecom sector led all industries in global ad spending growth for the first half (H1) of 2012.
Read MoreHoliday Comparable Store Sales Forecasts, 2007-2012 [CHART]
Retail CMOs expect a healthy 3.7% increase in holiday comparable store sales.
Read MoreMost Effective Types Of Marketing According To Marketers vs. Internet Users, October 2012 [CHART]
Marketers and the consumers they are trying to reach disagreed on the effectiveness of a wide variety of ad types.
Read MoreFavorite Ad Media Of US Internet Users, October 2012 [CHART]
US marketers even rated online ads better than TV ads—though just barely, with 51% saying that they were more effective.
Read MoreMobile Restaurant Customers Who Place Orders Ahead Of Time, September 2012 [CHART]
Nearly a quarter of US smart phone and tablet users have placed an order ahead of time using their mobile phone.
Read MoreOnline Behavior Of Restaurant Customers By Generation, August 2012 [CHART]
The most popular activity for mobile users searching for restaurant info is simply finding a place to eat nearby, but many users also go beyond that.
Read MoreAmerican Tablet Market Penetration, 2010-2015 [CHART]
eMarketer estimates that 22% of the total US population will use a tablet at least monthly this year, more than double the percentage with access to such a device in 2011.
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