Posts by derickson
Preferred Method Of Contact With New Ad Agency, September 2012 [CHART]
Email was marketers preferred method of contact with a new ad agency, with an overwhelming 76.8% of marketers indicating this.
Read MoreHow Marketers Discover Ad Agencies, September 2012 [CHART]
More than three-quarters of US agencies reported that their most frequent business opportunities were digital, with another 52.6% citing social media specifically.
Read MoremCommerce Comfort By Price Range, Q3 2011 vs Q3 2012 [CHART]
Mobile owners are becoming more comfortable spending larger amounts when purchasing from their device.
Read MoreWhy People Attend B2B Exhibitions [CHART]
The primary reason attendees visit a B2B exhibition is still to find new products and vendors, as it has been for decades.
Read MoreData For Deals: Mobile Users Openness To Sharing, November 2012 [CHART]
Fully 88% of American mobile users will provide some level of personal information over their devices in exchange for offers that are valuable to them.
Read MoreCyber Monday, 2012 [INFOGRAPHIC]
Cyber Monday mobile purchases nearly double from 2011.
Read MoreWeekly Holiday Online Retail Sales, 2008-2012 [CHART]
For the holiday season-to-date, $16.4 billion has been spent online, marking a 16-percent increase versus the corresponding days last year.
Read MoreDigital Politics [INFOGRAPHIC]
This infographic from Pew Internet & American Life summarizes their research on the use of the Internet for politics.
Read MorePush Engagement For Mobile App Retention, November 2012 [CHART]
Push notifications can increase mobile application user retention rates and significantly boost engagement.
Read MoreMillennials & mCommerce, November 2012 [CHART]
The press usually describes the 18-34-year-old demographic as “coveted,” and with reason.
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