derickson, Author at e-Strategy

Most Effective B2C Content Marketing Tactics, November 2012 [CHART]

86% of B2C marketers are using content marketing, and the vast majority of those (84%) are leveraging social media (other than blogs).

Effect Of Speed-To-Call On Conversions, November 2012 [CHART]

Phoning a new prospect within a minute of lead generation improves conversion rates by 391% compared to later times making the first call.

Video Ad Completion Rates By Video Length, Q1 2011 – Q3 2012 [CHART]

Ads placed in long-form videos of 20+ minutes continue drawing higher completion rates.

Branded Communities, 2011 vs. 2012 [CHART]

The proportion of brands that could be classified as having a cohesive strategy dropped from 42% last year to 37% this year.

Budget Cuts To Fund Digital Video [CHART]

Fully 97% of more than 700 surveyed professionals from across the digital media industry report that their digital video ad spending is up this year.

Demographics Of Early Adopters, November 2012 [CHART]

While 19% of Americans are eager to be among the first to try new technology products and services, the remaining 81% prefer to wait for those products and services to catch on.

Mobile Ad Post-Click Behaviors Of Retail & Restaurant Consumers [CHART]

Retail and restaurant advertisers are driving users to websites and stores for purchases by incorporating store locator, site search, and map view.

Smart Phone vs Tablet Shopping Behavior, Q3 2012 [CHART]

Photo: LEGO's Strategy To Connect Their Fans

Smart phones are most commonly used to find local stores, to check prices and for product research.

Influences On Brand Selections Of Millennial Shoppers, Q2 2012 [CHART]

Price was the biggest influence on brand selection for millennial shoppers, with 87% saying it played a factor in determining what brand they bought.

Where People Shopped Online This Thanksgiving & Black Friday [CHART]

Screenshot: 10,950 Days Of Macs In 120 Seconds

Compete decided to look at the actual shopping time (minutes) consumers spent shopping online Thanksgiving and Black Friday.