Posts by derickson
Two-Thirds Find Mobile Ads Annoying, Forrester Study Finds [REPORT]
Two-thirds of consumers found mobile ads annoying, higher than the percentage of respondents who said they are annoyed by TV and web-based advertising.
Read MoreUS Tablet Traffic By Brand, October 2012 [CHART]
98% of web traffic on tablets came via an iPad.
Read MoreMobile Screens & Social Sharing, October 2012 [CHART]
About 49% of sharing on 10-inch tablets was conducted via email, compared with 30% on mini tablets.
Read MoreMillennials & Their Electronics, 2012 [CHART]
High-definition televisions had the highest rate of ownership among Millennials at 73%.
Read MoreMillennial Consumers' Online Activities, 2012 [CHART]
Beyond simply logging on to view their feed, six in 10 Millennials had visited a friend’s page or profile during the previous 30 days.
Read MoreMobile Advertising Brand Metrics, June 2012 [CHART]
Mobile ads clearly conveyed brand messages, raised consumers’ intent to buy and left consumers with a more positive brand image.
Read MoreLeading Objectives Of Mobile Marketing, April 2012 [CHART]
60% of marketing executives expected to increase sales through their mobile efforts, indicating that direct-response campaigns may continue to dominate.
Read MoreMobile Calculations For Big Ticket Buys
49% of consumers would spend more than $100 on a purchase and through their mobile device.
Read MoreGoogle+ 500 Million Users = Success? [VIDEO]
Google+ now has 500 million members, 135 million of whom are active users of Google+ itself, while 235 million are considered ‘active’ by virtue of interacting with Google+ from other Google sites.
Read MoreMobile Use Among Fast Food Customers, Q4 2011 [CHART]
Forty-four percent of consumers who eat fast food at least monthly owned smart phones in the last quarter of 2011.
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