Posts by derickson
Mobile Payment Users By Platform, 2018-2022 [TABLE]
In the ongoing effort to gain consumers’ attention, one effective media channel that’s often overlooked is the mobile wallet. eMarketer estimates that 55.0 million US mobile phone users will make a proximity mobile payment—one that’s completed on a mobile device at the point of sale—by the end of this year.
Read MoreInstagram Statistics [INFOGRAPHIC]
This infographic from Make A Video Hub illustrates Instagram’s history and growth, demographics and usage statistics.
Read MoreBest Times To Post To Social Media [INFOGRAPHIC]
This infographic from unmetric illustrates the best days of the week and times of the day to post to Instagram, Facebook and Twitter.
Read MoreRetail Site Search Frustrations [CHART]
Almost 6 in 10 US shoppers believe that the search box is ‘extremely important’ when they’re shopping on a retailer’s website, mobile site or mobile app, and another 27% consider it ‘important.’
Read MoreGoogle Search vs Facebook Article Referral Traffic By Category [CHART]
Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.
Read MoreMarketing Automation Optimization Tactics [CHART]
Delivering personalized content is the most challenging barrier to marketing automation success, though the integration of all marketing systems is a close second. Despite the difficulties marketers are having delivering personalized content, the vast majority say that content personalization driven by marketing automation is in fact improving.
Read MoreTop Marketing Topics Consumed By Employees [CHART]
‘Social’ is the intent topic that is currently most buzz-worthy across B2B marketing, according to an analysis performed for MarketingCharts by Bombora. To arrive at its conclusions, Bombora looked into the content consumption behavior of employees at 2.8 million businesses around the world during Q1. The analysis revealed that ‘social’ was the leading topic of the 346 topics monitored related to marketing.
Read MoreB2B Buyers' Customer Experience Expectations by Generation [CHART]
More than 8 in 10 business buyers want the same experience as when they’re buying for themselves, reveals Salesforce Research in its second annual State of the Connected Consumer report. The study indicates that the customer experience is hugely important to business buyers, 8 in 10 of whom say the experience a company provides is as important as its products and services.
Read MoreMarketing Funnels & Journey Maps [ANIMATED INFOGRAPHIC]
This animated inforgraphic from Salesforce illustrates the concepts behind these two prevelant marketing buzzwords.
Read MoreMarketing With Emojis [INFOGRAPHIC]
This infographic by Red illustrates 4 Dos and 4 Don’ts when using emojis in your marketing efforts.
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