Posts by derickson
US Newspaper Ad Revenues By Segment, 2010-2016 [TABLE]
In the US, eMarketer estimates that newspaper print ad revenue will decline and newspaper digital ad revenue will increase in each of the next four years.
Read MoreTop 10 Online Newspapers Worldwide By Unique Visitors, October 2012 [CHART]
The leader, by sheer size of audience, may be a surprise to hard-news junkies: the Mail Online, the web outlet of the London-based Daily Mail.
Read MoreCross-Platform Audience Measurement Standards, 2012 [CHART]
47% of US marketers believed the future industry standard for cross-platform audience measurement was unique visitors or viewers.
Read MoreData Concerns Among Marketers & Agencies, March & June 2012 [CHART]
The increasingly complex mix of media in consumers’ lives has made it more difficult for marketers to track the effectiveness of advertising campaigns.
Read MoreGlobal Smart Phone Shipments By OS, Q2 2011 & Q2 2012 [TABLE]
Symbian shipped 18 million smart phones in the second quarter of 2011. But one year later, that number had dropped to 6.8 million.
Read MoreTop 5 Global Mobile Phone Manufacturers, 2011 & 2012 [TABLE]
Samsung accounted for 29% of worldwide cell phone shipments in 2012—up five percentage points from last year.
Read MoreMarketing Budgets For Data-Driven Initiatives, November 2012 [CHART]
A good portion of respondents were spending more than 5% of their total marketing budget on Big Data tools and initiatives; 36% spent 5% or less.
Read MoreInterests In Data Management Platforms, September 2012 [CHART]
83% of marketers said the move toward more audience-based buying was a significant factor contributing to their interest in Data Management Platforms.
Read MoreReasons To Use Data Management Platforms, November 2012 [CHART]
In November, 40% of marketers worldwide were turning to DMPs to help them harness the vast amounts of marketing data.
Read MoreOnline Retail Spending By Generation, December 2012 [CHART]
87% of the online population visited a retail site in November.
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