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Posts by derickson

110 Years Of Cinematic Special Effects [VIDEO]

Don Levy takes us on a visual journey through special effects, from the fakery of early technology to the seamless marvels of modern film making.

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The Psychology Of Business Cards [INFOGRAPHIC]

This infographic by Online Business Cards from uPrinting highlights the top 5 elements of a well-designed business card.

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Consumer Attitudes Toward Advertising Creative & Product Recall, January 2013 [CHART]

The most-liked TV ads in 2012 relied on audience-appropriate humor, an ownable creative concept and a relatable, emotional appeal.

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How Mobile Owners Plan To Use Their Devices In 2013 [CHART]

34.7% of mobile users said they would spend more time this year with their devices, compared to just 5.7% who said they would tone it down a little.

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Consumer Trust In Advertising, January 2013 [CHART]

Just 3% of Americans believe that claims made in ads are very accurate, with far more (19%) believing them to be very exaggerated.

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Top 2012 TV Brand Advertisers By Category [TABLE]

2012 television brand advertising was marked by creative strategies that stressed innovation while embracing cause and humor.

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Mobile Penetration In Developed Markets By Generation [CHART]

Smart phone penetration is high among younger consumers and drops significantly among their older counterparts.

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American Smart Phone Adoption [CHART]

During the 3-month average ending in November 2012, 53% of US mobile subscribers owned a smart phone.

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Negative Effects Of Technology On The Arts [CHART]

The majority of arts organizations thought that mobile devices, ringing cell phones and texting create significant disruptions to live performances.

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Positive Effects Of Technology On The Arts [CHART]

Arts organizations tend to agree with the notions that the internet and social media have increased engagement and made art a more participatory experience.

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