Posts by derickson
B2B Marketing Channels By Lead Volume, November 2012 [TABLE]
When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%.
Read MoreTop Global B2B Marketing Channels, November 2012 [CHART]
Nearly all B2B marketers surveyed reported maintaining email lists and doing search engine optimization.
Read MoreeCommerce Traffic Share By Source, Q4 2011 – Q4 2012 [CHART]
Search engines still dwarf email and social media as an e-commerce traffic driver.
Read MoreVideo Ad Completion Rates by Video Length, Q1 2011 – Q4 2012 [CHART]
Despite packing in an average of 2.5 more ads per video in Q4 than in Q3 (9.4 vs. 6.9), the completion rate for ads in long-form content (20+ minutes) held steady at 93% in Q4.
Read MoreProduct Packaging Satisfaction, February 2013 [CHART]
When it comes to overall product satisfaction, packaging matters to almost as many consumers as the brand itself.
Read MoreMobile Ad Traffic Monetization By Device, Q4 2012 [TABLE]
Among mobile platforms, Apple’s iOS leads in monetization performance on the Opera Advertising mobile platform.
Read MoreHoliday Mobile Retail Experience Ratings by Select Brands, February 2013 [CHART]
Amazon led all retailers tracked in customer satisfaction with mobile retail experiences during the holiday period.
Read MoreScientists Record Brain Activity Of Thoughts Being Formed On Video [VIDEO]
With new technology, scientists in Japan have detected the thought that went through a baby zebrafish’s brain when it spotted some delicious food.
Read MoreEyetracking: How People Scan Resumes [HEATMAP]
Recruiters focus on name, current title and company, current position start and end dates, previous title & company, position start & end dates.
Read MoreTop 3 Activities Moving From Desktop To Mobile, February 2013 [TABLE]
Almost 4 in 10 PC users are now accessing content on their tablets and smart phones instead of their desktops.
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