Posts by derickson
Mobile Purchases By Device, February 2013 [CHART]
More than 6 in 10 smartphone and tablet owners have purchased download media such as ringtones, e-books, and games via their device.
Read MoreAmericans Researching Companies They May Deal With, February 2013 [CHART]
56% of Americans agree that now more than ever, they’re pro-actively trying to learn more about the companies they hear about or do business with.
Read MoreViewability Of Display Ads, 2012 [CHART]
56% of directly placed ads stayed in-view for at least 1 second in H2 2012, up from 49.9% in H1.
Read MoreUS Location-Based Mobile Ads By Industry, 2012 [CHART]
100% of the studied mobile campaigns in the grocery, political, health care, lottery, real estate and education industries used location info of some sort.
Read MoreApple iWatch [VIDEO]
Bloomberg’s Alix Steel reports that Apple may find a solution to shrinking profit margins in a rumored iWatch, combining calling & web service for under $200.
Read MoreUS Location-Based Mobile Advertising By Target, 2012 [CHART]
The percentage of location-based ad campaigns using geofencing or geoaware targeting had more than doubled, from 17% in 2011 to 36% in 2012.
Read MoreInformal, First-Person Language Most Memorable [VIDEO]
Recent research published in Memory and Cognition demonstrates that the inform language of Facebook posts make them more memorable than books or faces.
Read MoreCase Study: Samsung's Advertising Tactic To Drive YouTube Views To Super Bowl Commercial [VIDEO]
A case study of how Samsung uses rich media banner ads to drive views for the YouTube video of it’s Super Bowl XLVII commercial.
Read MoreTop Affluent Metro Areas, 2007-2011 [TABLE]
The Bridgeport-Stamford-Norwalk, Connecticut MSA tops the list, with 17.9% of its households among the top 5% in the US.
Read MorePerceptions Of Social Media Marketing, February 2013 [CHART]
Social media is important to an organization (94%) and it enhances awareness of their brand (92%).
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