Posts by derickson
Product Category Affinity To Podcast Genres [TABLE]
The US podcast advertising market is on the rise, having almost doubled last year by one estimate as listeners seem open to ads. But simply throwing money at podcast audiences probably isn’t the best approach for advertisers.
Read MoreTop Podcast Genres In US [CHART]
Podcast audiences continue to grow, but which genres are proving most resonant with listeners?
Read MoreAnimator vs Animation In 4 Episodes
Alan Becker has created sendups of Adobe Photoshop with four delightful episodes of Animator vs Animation.
Read MoreEmotional Effect Of Wide Screens
Quartz Obsession discusses how wide screens came into being and why the widescreen experience feels epic.
Read MoreCreating A Content Strategy [INFOGRAPHIC]
This infographic from Salesforce illustrates five steps for creating a content strategy.
Read MoreEmail Marketing Best Practices [ANIMATED INFOGRAPHIC]
This infographic from Salesforce illustrates the Who, What, When, Where, Why and How of email marketing.
Read MoreHoliday Commercials
Ten 2018 holiday commercials worthy of watching.
Read MoreVoice Command Use Frequency By Device [CHART]
According to an August 2018 Social Lens survey, 70% of US internet users have ever used a voice command on any device, though that figure drops to one-third for those who use them as part of their daily routine.
Read MoreAd Spending By Media Channel, 2020 [CHART]
This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.
Read MoreSocial Video Ad Spending [CHART]
In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.
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